However, there are still some of these small and medium solar energy enterprises that attempt all sorts of marketing strategies in order to generate sales. The most common of these is telemarketing, which is focused on creating solar leads for their company.
The curious thing about telemarketing is that there is no specific formula when it comes to generating solar leads. That is why TheLeadTree.com has come up with a set of hacks for small and medium solar energy enterprises that want to try out their hand on generating their own solar leads.
The first thing to consider when generating solar leads is getting organized. The workstation must be clean, the list of prospective clients should be written on a logbook or encoded on an excel sheet, and there should be notes on who to call within the day.
There should be a system when dialing the numbers on the logbook or excel sheet. If the company is using an autodialer (it's a software that randomly generates phone numbers for calling based on the settings made by the user; could be downloaded for a fee, while there are demos that are for free; just type-in “autodialer download” at the search engine), then the calls that were hung up early could be redialed and should be noted on the logbook or the excel file.
Apart from an autodialer, companies can look at yellow pages (on an old phonebook or the Internet) or check LinkedIn for persons or companies that may be interested in their product.
Once the work station and the logbook or excel file is organized, a company's next step would be creating a script. The solar lead generation script would be the company's bible when generating their own solar leads. It must contain information about the company and the product.
Most importantly, the solar lead generation script must contain pre-qualifying questions for the prospective customers so that the company could determine if the person they are calling matches the criteria of their products or if the person they are calling if eligible for their product, based on federal law.
Next, the company must learn how to transmit their smiles over the person on the other line. Surely, a person cannot see if the other person their calling is frowning or smiling; however, people can “feel” the gestures of a person they are talking to even if they do not see them just by the sound of their voice.
Truly, I pays to be courteous when talking over the phone and this could even be the difference of either making a sale or going bust.
Add to that, a company must have a system registry where the calls could be saved for future reference especially if the person they talked to doesn't have time to take the call that moment and yet, they are interested to hear more about the product. It pays to review that conversation before going on a schedule sit down with prospective clients to as to ensure a sale could be made.
These are just some nifty hacks a company can use when generating their own solar leads. On the other hand, they could invest in hiring a solar lead generation to handle the activities mentioned above to free them from prospecting solar leads and focus on processing orders, instead.
TheLeadTree is a decade old solar lead generation company that has helped small and medium solar energy enterprises meets their sales goals through high quality exclusive leads. Our clients have been our partners, thanks to the ingenuity and integrity we featured on our work, which is reflected on every exclusive solar lead that we deliver to them.
In fact, they've been coming back for re-order of our solar leads. You too can be part of this amazing partnership. Call us now at our hotline, +1-910-795-2888 and you could avail of our sample leads before you sign-up with us.
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